When It Comes to Marketing,
Think Like An Investor Retaining customers is mission critical for profitability.
Think Like An Investor Retaining customers is mission critical for profitability.
When It Comes to Marketing,
Think Like An Investor Converting prospects is 5x-10x more expensive than retaining customers.
Think Like An Investor Converting prospects is 5x-10x more expensive than retaining customers.
When It Comes to Marketing,
Think Like An Investor 20% of your customers produce 80% of your profits.
Think Like An Investor 20% of your customers produce 80% of your profits.
When It Comes to Marketing,
Think Like An Investor Companies lose 10-30% of their customers annually,
or $83 billion per year.
Think Like An Investor Companies lose 10-30% of their customers annually,
or $83 billion per year.
Customer Retention
Retaining customers is mission critical for profitability. More cost effective than prospecting, it's the #1 priority of CMOs/CEOs in the U.S and U.K (Forbes/Coremetrics).
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Prospect Conversion
Converting prospects is 5x-10x more expensive than retaining customers and it does not have to be. By leveraging data, expenses drop and campaign efficiencies improve.
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Loyalty Builder
Everyone has heard of the Pareto principle, which says that 20% of your customers produce 80% of your profits. The question is which 20% is worth your investment?
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Client Recapture
Companies lose 10-30% of their customers annually. For U.S. firms, the loss equals about $83 billion per year. What about your organization? Is loyalty a C-level priority?
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